We believe that food is much more than just a fuel, it’s a reflection of ourselves, our identity and our way of living. Inspired by the slow living philosophy of Cooklife, we wholeheartedly go in pursuit of tasty and good food. With all good intentions, the story of Cooklife Garden began with a desire to discover what the geography of Turkey has to offer, in collaboration with local farmers to create and share this experience by producing a line of natural and high quality olive oils, vinegars, marmalades and honey.
For about 2 years, we worked with local food hunters all around the country in a search of tastes in different regions to expand our garden; getting together with creative farmers who stay faithful to traditional production methods, embrace seasonality and produce in small batches.
We aimed for the packages to be sustainably conscious and reusable when the product is finished. With the given story of the brand we created a label system to reflect the collaborations and the researchers behind each and every product.
Natural earth tone colors were chosen to depict the feelings of the taste with a specifically unique color for each product. Heritage-like typefaces with a touch of modern take was chosen to emphasise the identity of the brand, using as well a functional and minimal layout system, to reach and create both tasteful and aesthetically pleasing products.